Excited to explore how I can contribute to your success.
Welcome! I'm dedicated to helping you achieve your goals, driven by a deep-rooted passion for sales, marketing, branding, and
e-commerce. My journey spans over 20 years in the dynamic wine industry, where I've honed a diverse array of skills that seamlessly adapt to a variety of business needs.
What truly distinguishes me is the fusion of practical experience with a distinct creative edge. This unique blend equips me to devise strategies that are not only innovative but also meticulously aligned with your specific objectives and vision.
My approach is all about collaboration and leveraging my extensive experience to elevate your brand. Whether it's reimagining your digital presence or crafting a comprehensive marketing strategy, I'm here to guide your brand towards new horizons of success.
Let's embark on a journey to unlock the full potential of your business, transforming challenges into opportunities and aspirations into realities.
Now that’s a paddling.
Born on Halloween in Regina (I blame that for my love of the dramatic), I’ve always been drawn to stories, design, and the subtle art of persuasion. My path wound through Vancouver in the early 2000s, where I fell hard for the world of wine. That passion fuelled over a decade of work — WSET certifications, sommelier studies, 2000+ newsletters, and the launch of Canada’s first real wine e-commerce site. It wasn’t just about bottles — it was about branding, storytelling, and turning browsers into loyal customers.
In 2014, I made the move to the Okanagan and stepped into a leadership role at one of BC’s most respected wineries. As GM and Director of Sales & Marketing, I helped reshape the customer experience, built one of the province’s most dynamic wine clubs, and steered the brand into its next chapter.
But creativity doesn’t sit still — and neither do I. As 2020 approached, I leaned into design full time, studying Graphic Design and Interactive Media at Toronto Film School and earning certifications from Adobe, Google, and beyond. I’ve since combined those skills with decades of real-world marketing experience to help clients develop brands that are both beautiful and strategic.
Today, I run Melville Creative Strategy — a studio that builds bold, timeless identities for businesses that want more than just another template. Whether it’s a full website, a brand refresh, or smart strategy that actually converts, I’m here to make it happen.
Outside of work, you’ll find me nerding out on design history, speculating about lost civilizations, experimenting with hop water, or hanging out with my 13.5 lb cat Blackberry (he runs the place, really).
If you're looking to sharpen your digital presence and bring your brand to life with intention and style — let’s talk.
Without Knowledge, action is useless and knowledge without action is futile.